BASIC LOGO PACKAGE - Starting at $1,000 You've got a business idea and it's probably already running to some degree. It's time for the next step! Whether you're at the start of a new business endeavor or hoping to take a turn towards better alignment with your marketing goals, this is a simple approachable offering for those starting to build a marketing budget. ▪️ 1 Logo Design Variation: To get your brand kit started and create some visual direction to get excited about. ▪️ 3 Color Variations: Full color, black and white. That way you’ll have just the right option for a multitude of needs. ▪️ Color palette: A guide to the color codes used in your design ▪️ Different File Types: You’ll get .jpg, .png, .pdf and .eps files of each of your logo’s color variations so you can have yet more options to apply to various types of marketing materials. ▪️ File usage guide: You’ve got a logo and different file types, let me help you select the right file for the job so you have the best chance at looking professional and like you’ve got a least one thing under control. ▪️ Full ownership of your files: I’m not going to hold your logo hostage or reuse your final version for another client. Your logo is yours to ultimately do as you please. ▪️ Storage: I recommend you downloading your logo files to your own devices for continued use, but I do keep them stored myself and am available to resend your files should some gnome wander into your storage and delete things.

MORE PLEASE! LOGO PACKAGE - Starting at $2,000 For businesses or nonprofits that want a more comprehensive logo package with more variations to use more intentionally across different platforms and marketing materials. ▪️ 4 Logo Design Variations: (Primary, secondary, submark & favicon) This gives you flexibility around choosing the best option for the use. With a full mockup for more direct and obvious uses like store front signage, or a smaller, simpler favicon on your website tab to signal to customers that you have attention to detail and care about the interaction they have with you, sometimes one size does not fit all and this will let you choose your own adventure! ▪️ 3 Color Variations: full color, monotone, black and white of each above design variation. That way you’ll have just the right option for a multitude of needs. ▪️ Color palette: A guide to the color codes used in your design ▪️ Different File Types: You’ll get .jpg, .png, .pdf and .eps files of each of your logo’s color variations so you can have yet more options to apply to various types of marketing materials. ▪️ File usage guide: You’ve got a logo and different file types, let me help you select the right file for the job so you have the best chance at looking professional and like you’ve got at least one thing under control. ▪️ Full ownership of your files: I’m not going to hold your logo hostage or reuse your final version for another client. Your logo is yours to ultimately do as you please. ▪️ Storage: I recommend you downloading your logo files to your own devices for continued use, but I do keep them stored myself and am available to resend your files should some gnome wander into your storage and delete things.

BRAND IDENTITY KIT - Starting at $2,500 Your clients or members have many opportunities to experience your brand and putting intention into each touch point with specific visual guidelines and elements creates a strong brand impression. The impression to support the fact that they are working with professionals and that care about every interaction in order to establish a long term relationship. ▪️ Brand Personality: A written description of who your brand is if you met them waiting in line for coffee. (or maybe they wouldn’t because you don’t drink coffee, either way, the brand has depth.) ▪️ Color Profile: A palette that goes beyond your logo and compliments the strong visual elements of your full brand kit. ▪️ Typography: A listing of the font(s) used in your logos (if designed by Black Rabbit and a list of suggested complimentary font(s) with suggested font sizes for various uses and a hierarchy guide to know when to use what. ▪️ Visual Brand & Imagery Guidelines: By creating a visual goal, we create a rubric to help you decide whether new material is in alignment with your marketing strategy and goals. ▪️ Visual Elements (1 repeating pattern, 3 simple brand relevant illustrations): These are additional assets to use in marketing materials to give your identity a comprehensive personality. ▪️ Logo Use Guidelines: Allow me to offer you tips to use your logo(s) in ways that maximize their impact.